Vacation Rental Marketing Mixology: The Power Shake

How to Drive New Guests and Lower Guest Acquisition Costs
There are hundreds of recipes for power shakes out there, but they all boil down to a few key ingredients: fruit, yogurt, sometimes juice, maybe some protein powder, and possibly a few leaves of spinach. Presto. A competitive edge with just five ingredients.

Lodging suppliers are in …Read More

Combating the Rising Cost of Guest Acquisition in a Changing Timeshare Market

Addressing the Increasing Cost of Guest Acquisition
With today’s evolving vacation rental market, consumers have an increasingly diverse marketplace and various options in leisure travel. The growing variety of vacation home options includes: Timeshare/Vacation Ownership, Fractional Ownership/Private Residence Clubs, Destination Clubs, Condo Hotels, and Traditional Second Home Ownership. Strong brands like HomeAway, Airbnb and Booking.com are …Read More

How Channel Management Boosts New Customer Acquisition Power

New Customer Acquisition: Target The Right Audience
Brand loyalty has been on the decline in travel for years and, by all appearances, the massive millennial generation will only prolong this trend. According to Deloitte, hotel brand loyalty sits at a dismal eight percent.1 In many respects, declines in hotel loyalty open up opportunities for property management …Read More