Majestic View Lodge Increases Online Presence and Bookings through Partnership with LeisureLink™
PASADENA, Calif. (May 11, 2010) – LeisureLink, Inc.™, the leading distribution and revenue management platform for specialty lodging suppliers, today highlighted the success of Springdale, Utah client Majestic View Lodge. Ideally located at the western entrance of ZionNational Park, Majestic View boasts what are arguably the best views and amenities of any vacation lodging choice in the area.
Despite the difficult economy, Majestic View Lodge is having a very strong spring booking season. By making the strategic decision to emphasize its online visibility late last year through a partnership with LeisureLink™, the Lodge is seeing rewards in the form of big dividends.
Even with a desirable location and the most complete facilities near Zion, Majestic View was faced with the problem of having a very limited online presence. “Customers were calling to tell us they couldn’t find us through online resources like Travelocity and Expedia,” said Kimarie Dockstader, Assistant General Manger at Majestic View Lodge. “I knew we weren’t out there and we needed to be, so a distribution partnership with LeisureLink™ was a logical step for us.”
That partnership was forged in the fall of 2009 and has brought dramatically heightened exposure, resulting in full listings for the Lodge on all major distribution channels, including Expedia, Travelocity and Orbitz. “Since partnering with LeisureLink™ we have noticed an upward trend in our bookings,” said Dockstader. “Our online presence has greatly increased based on guest comments, online bookings and traffic to our website,” she added.
The combination of Dockstader’s local market knowledge and the LeisureLink™ team’s distribution expertise has been the keys to success for Majestic View Lodge. “The LeisureLink™ teams brings us a steady flow of promotional ideas and opportunities,” said Dockstader. “Broad distribution amplifies the power of the right consumer offering at the right time. We have been able to increase our occupancy earlier in the shoulder season with targeted promotions.”
“With stellar views and balconies with every room, an on-site gift shop, brewery and wildlife museum, Majestic View Lodge was already poised for success before signing on with us,” said Steve Reich, Senior Vice President of LeisureLink™. “The Lodge’s continued growth due distribution efforts is a win for both Majestic View and LeisureLink™.”
“The Lodge is also benefitting from a hidden strength—ZionNational Park is only 2 1/2 hours from Las Vegas. Where else can you go for the glitter of Vegas and a stunning natural setting all within a brief drive?” added Reich.
Majestic View Lodge joins 49 other Utah vacation rental properties represented by LeisureLink™. LeisureLink’s Utah collection includes boutique hotels, vacation condos, all-inclusive resorts and timeshare properties. The entire list of properties, along with featured specials, is available on ABetterStay.com.
About LeisureLink™
LeisureLink™ powers global distribution and demand for the vacation rental and specialty lodging industry. Our distribution platform and proprietary Demand Management System™ enable property managers to increase bookings and optimize revenue across thousands of distribution channels. For more information visit www.LeisureLink.com and to view properties go to www.ABetterStay.com.
About Majestic View Lodge
The Majestic View Lodge is situated on a knoll at the entrance to ZionCanyon in the southern Utah town of Springdale. The lodge opened din 2003 with 69 hotel units, to add to an existing Restaurant, Saloon, Trading Post and NorthAmericanWildlifeMuseum, all of which opened in 2001. Amenities include an outdoor seasonally heated pool, private balconies, and free shuttle service to ZionNational Park.
For more information please contact:
Steve Reich
Senior Vice President, Sales
LeisureLink Inc. ™
626-696-4530
SLReich@LeisureLink.com
Kimarie Dockstader
Assistant General Manager
Majestic View Lodge
1-866-772-0665 Ext. 115
kimarie@majesticviewlodge.com