Pasadena, CA February 9, 2010. LeisureLink, Inc., the leading distribution and revenue management platform for specialty lodging suppliers, today celebrated the success of client Okemo Mountain Resort – one of Vermont’s finest ski destinations. Heavy early winter snows and a steady stream of new guests from online channels indicate that the 2009-10 season will be a strong one.

 

 

The Resort is getting a boost from a heavy, early snowfall, and the attention generated by multiple, prestigious awards received over the last few months. With an early winter blanketing of snow and the recent receipt of multiple, prestigious awards, new guests are flocking to the Resort to experience it for themselves. Okemo Mountain Resort earned Ski Magazine’s designation as one of the top 10 ski resorts on the East Coast ,  received  a “Green Hotel” designation the from State of Vermont for its Jackson Gore Inn, and was honored with a Silver Eagle award for environmental education from the National Ski Areas Association, all within the last 12 months. “These awards not only give us great visibility, but also convey a message of concern for our local environment that resonates with guests,” said Charlie Dickerman, General Manager at the Jackson Gore Inn. “Guests not only want a great skiing experience, they also want a vacation that is environmentally responsible,” he added.

  

The Resort has further leveraged this visibility by partnering with LeisureLink to distribute its properties across all major consumer and travel agent channels. Okemo Mountain Resort can be booked on key travel websites, through professional travel agents, and on ABetterStay.com. These efforts are powered by LeisureLink’s distribution platform which acts as a customized, single point of access to all of these channels and more. “It is not enough to achieve awards—the consumer must be able to find and book your property anywhere they might look,” said Michael Normyle, Lodging Director. “The market for Vermont vacation condos is a competitive one and our overall marketing strategy is designed to maintain our visibility. Broad distribution is a critical element in that effort,” said Normyle.

 

“Online channels are vital for bookings from new guests,” said Michael Normyle, Lodging Director. Normyle added “Repeat guests book through our website or our call center, but we need a constant flow of new guests to continue to build our exposure. LeisureLink’s distribution is a wonderful source of new business, and does not require the commitment of budget dollars to produce results.”

 

“Okemo Mountain Resort is a market leader in East Coast skiing, and has been an important partner as we establish our presence in this crucial area,” said Steve Reich, Senior Vice President of LeisureLink. “The Resort is ideally positioned to draw on the New York-Boston area’s millions of consumers, and we are pleased to assist in making Okemo Mountain Resort more accessible to avid skiers,” he added.

 

LeisureLink powers global distribution and demand for the vacation rental and specialty lodging industry. Our distribution platform and proprietary Demand Management System™ For more information visit enable property managers to increase bookings and optimize revenue across thousands of distribution channels.www.LeisureLink.com and to view properties go to www.ABetterStay.com.

 

 

 

 

 

 

 

 

 

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